Activation

Strategic marketing campaigns that drive audience behaviors through brand interaction. 

Issue by Issue

When: 2018

Responsibility: Branding + Art Direction 

What: Campaign to engage celebrities and drive awareness of civil rights issues, through a photo opportunity by the IndieWire Studio at Sundance

Living with the ban

When: 2018

Responsibility: UI design 

What: Digital/social campaign compiling and sharing the stories of people directly affected by the Muslim Ban

Spread the Health

When: 2015

Responsibility: Project Management + Design

What: Public health campaign promoting flu shots and hygiene habits for NYU Student Health Center

Vote, Vote, Vote

When: 2018

Responsibility: UI design 

What: Email series promoting voter turnout and participation in the 2018 midterm elections